Genesis 28

Isaac's instruction to his son Jacob: Don't marry a Canaanite
(Marry your cousin instead)

28:1 And Isaac called Jacob, and blessed him, and charged him, and said unto him, Thou shalt not take a wife of the daughters of Canaan.

28:2 Arise, go to Padanaram, to the house of Bethuel thy mother's father; and take thee a wife from thence of the daughers of Laban thy mother's brother.

28:3 And God Almighty bless thee, and make thee fruitful, and multiply thee, that thou mayest be a multitude of people;

28:4 And give thee the blessing of Abraham, to thee, and to thy seed with thee; that thou mayest inherit the land wherein thou art a stranger, which God gave unto Abraham.

(28:1)
Thou shalt not take a wife of the daughters of Canaan.
Like his father Abraham before him, Isaac had one concern for his son Jacob: Don't marry a Canaanite.

28:5 And Isaac sent away Jacob: and he went to Padanaram unto Laban, son of Bethuel the Syrian, the brother of Rebekah, Jacob's and Esau's mother.

(28:5) Laban, son of Bethuel
Who was Laban's father?

Esau picks up a third wife
(A cousin, the daughter of his uncle Ishmael)

28:6 When Esau saw that Isaac had blessed Jacob, and sent him away to Padanaram, to take him a wife from thence; and that as he blessed him he gave him a charge, saying, Thou shalt not take a wife of the daughers of Canaan;

28:7 And that Jacob obeyed his father and his mother, and was gone to Padanaram;

28:8 And Esau seeing that the daughters of Canaan pleased not Isaac his father;

28:9 Then went Esau unto Ishmael, and took unto the wives which he had Mahalath the daughter of Ishmael Abraham's son, the sister of Nebajoth, to be his wife.

(28:9) Esau ... took unto the wives which he had Mahalath ... to be his wife.
Esau, who already had two wives (26:34), "takes" another.
Is polygamy OK?

Jacob sleeps with a pillow of stones
(And dreams about a ladder reaching to heaven)

28:10 And Jacob went out from Beersheba, and went toward Haran.

28:11 And he lighted upon a certain place, and tarried there all night, because the sun was set; and he took of the stones of that place, and put them for his pillows, and lay down in that place to sleep.

28:12 And he dreamed, and behold a ladder set up on the earth, and the top of it reached to heaven: and behold the angels of God ascending and descending on it.

God appears in Jacob's dream
(And promises him seed like the dust of the earth)

28:13 And, behold, the LORD stood above it, and said, I am the LORD God of Abraham thy father, and the God of Isaac: the land whereon thou liest, to thee will I give it, and to thy seed;

28:14 And thy seed shall be as the dust of the earth, and thou shalt spread abroad to the west, and to the east, and to the north, and to the south: and in thee and in thy seed shall all the families of the earth be blessed.

28:15 And, behold, I am with thee, and will keep thee in all places whither thou goest, and will bring thee again into this land; for I will not leave thee, until I have done that which I have spoken to thee of.

28:16 And Jacob awaked out of his sleep, and he said, Surely the LORD is in this place; and I knew it not.

28:17 And he was afraid, and said, How dreadful is this place! this is none other but the house of God, and this is the gate of heaven.

(28:13-14) To thee will I give it, and to thy seed.
God repeats the same (land/progeny) promise that he previously made to Abraham (13:15, 15:18, 17:8). Once again, the promise wasn't kept. The descendents of Jacob (the Jews) are not particularly numerous, have seldom possessed much of the land in question, and the nations on earth haven't been blessed by them.

(28:13) I am the LORD ... the land whereon thou liest, to thee will I give it, and to thy seed.

(28:14) And thy seed shall be as the dust of the earth, and thou shalt spread abroad... and in thy seed shall all the families of the earth be blessed.

Jacob made a pillar from one of his stone pillows
(And named the place that he slept "Bethel")
Cf. Genesis 35:15 - Jacob names Bethel again

28:18 And Jacob rose up early in the morning, and took the stone that he had put for his pillows, and set it up for a pillar, and poured oil upon the top of it.

28:19 And he called the name of that place Bethel: but the name of that city was called Luz at the first.

28:20 And Jacob vowed a vow, saying, If God will be with me, and will keep me in this way that I go, and will give me bread to eat, and raiment to put on,

28:21 So that I come again to my father's house in peace; then shall the LORD be my God:

28:22 And this stone, which I have set for a pillar, shall be God's house: and of all that thou shalt give me I will surely give the tenth unto thee.

(28:19) He called the name of that place Bethel.
Jacob names Bethel for the first time, before meeting Rachel. Later in 35:15, just before Rachel dies, he names Bethel again. (And it was called Bethel long before it was named Bethel in 12:8 and 13:3.)
When did Jacob rename Luz to Bethel?

(28:20-21) Jacob says that if God will be with him, feed him and clothe him, and help him to return home in peace, then Jacob will be his God. (If you give me what I want, I'll worship you.)

(28:20) Jacob vowed a vow, saying, If God will be with me, and will keep me in this way that I go, and will give me bread to eat, and raiment to put on,

(28:21) So that I come again to my father's house in peace; then shall the LORD be my God.